It is worth mentioning that SEO is not a one-time affair as search engines keep updating their algorithms. To capture this market, regular search engine optimization practices including speed optimization, putting in relevant keywords in the blog content and descriptions, among others is crucial. The most popular online shopping categories in the United States include fashion, electronics, and media.” This figure is projected to increase to 278.33 million online buyers in 2024. The US has an estimated 239 million search engine users, that is why search engines generate 10 times more traffic to shopping sites compared to social media sites.Ī recent study by Statista revealed that in 2020, “there were a total of 256 million digital buyers in the United States.
The study further explains that 75% of users do not scroll past the first five pages of the SERPs. The value rose to $79 billion in 2018 and is projected that the spending would be over $80 billion in 2022. A research report from 99 FIRMS indicates that businesses in the US spent $65 billion in 2016 on search engine optimization. Statistics give us a sneak peek into the relevance of this business practice. Research has shown that these buyers are likely to buy from businesses that appear on the first page of SERP and the higher you rank on this page, the more likely it that the buyer will purchase from you. In this digital era, many potential buyers are likely to search for the service or product online. The buyer’s journey often starts with a need that the buyer wants to fulfill. Companies must thus stay on top of the game – literally - with their sites if they are to maintain a competitive edge, and search engine optimization (SEO) has proven to be the goose that lays the golden eggs.
Websites have come to play a critical role in many businesses as people are finding it more convenient to shop in the comfort of their homes.
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